EAC Toursim Marketing Startegy (2021-2025)

Abstract

The tourism sector is increasingly playing a major role in the socioeconomic development of various Regional Economic Communities (RECs) across the world. The East African Community (EAC) recognizes the significance of the tourism sector which currently contributes an average of 9.5 % to GDP, 17.0 % to foreign exchange earnings and about 7.1% to employment. Under Article 115 of the EAC Treaty, the Partner States undertake to develop a collective and coordinated approach to the promotion and marketing of quality tourism into and within the Community. In particular, the Partner States undertake to develop a regional strategy for tourism promotion whereby individual efforts are reinforced by regional action.