East African Community Tourism Marketing Strategy 2021-2025

Abstract

The East African Community Tourism Marketing Strategy for the period 2021 -2025 outlines broad strategic objectives to be pursued as well as the priority actions to be undertaken during the period. This Strategy recognizes that tourism is a key socio-economic for all the EAC Partner States given that it contributes significantly to their Gross Domestic Product, foreign exchange earnings and employment. It also stimulates growth in other economic sectors due to its high multiplier effect. Cognizance is also taken of the fact that tourism is one of the economic sectors that have been devastatingly affected by the COVID-19 pandemic.